Skip to main content

Snackable content


Snackable content is website content that is designed to be easy for readers to consume and to share.

Companies with customer-facing websites often need to publish a constant supply of fresh content to drive site traffic and boost awareness of their brand. From a content marketing and brand awareness perspective, Web content must be snackable. With the overwhelming volume of information on the Web, if site visitors aren't intrigued enough by the content to read it and -- perhaps even more importantly -- share it with their social networks, then the content doesn't have much business value. Snackable content should help support the brand by sharing information about the industry or the company's story, not by pushing products. An important goal of snackable content is to tempt the reader to consume more content.

Snackable content tries to capture the attention of website visitors who are browsing and don't have the time or patience to consume long, text-heavy artices. Although detractors of snackable content maintain that it is dumbing down the Internet, proponents point out that it just makes sense to have the content fit the delivery channel -- and mobile is increasingly becoming the primary delivery channel. To make long-form articles more snackable, they can be broken down into smaller components. Responsive or adaptive website design can also help make content more snackable, as flexible website design makes content easier to view on smartphones and tablets.

Visual elements like infographics and photos play an important role in snackable content. Attention-grabbing headlines that use humor or ask questions are also useful, since they're a fast way to draw readers in. Readers have become accustomed to sensationalist headlines that aren't supported by high-quality content, however, so companies need to constantly evaluate their approach to headline writing, avoid gimmicks and make sure that the content backs up the headlines.

Comments

Post a Comment

Popular posts from this blog

A Graphics Processing Unit (GPU)

A graphics processing unit (GPU) is a computer chip that performs rapid mathematical calculations, primarily for the purpose of rendering images. A GPU may be found integrated with a central processing unit (CPU) on the same circuit, on a graphics card or in the motherboard of a personal computer or server. In the early days of computing, the CPU performed these calculations. As more graphics-intensive applications such as AutoCAD were developed; however, their demands put strain on the CPU and degraded performance. GPUs came about as a way to offload those tasks from CPUs, freeing up their processing power. NVIDIA, AMD, Intel and ARM are some of the major players in the GPU market. GPU vs. CPU A graphics processing unit is able to render images more quickly than a central processing unit because of its parallel processing architecture, which allows it to perform multiple calculations at the same time. A single CPU does not have this capability, although multi...
Post a Comment
Read more

What's the difference between two-step verification and 2FA?

  The two terms, two-step verification, and two-factor authentication are synonymous, though the former is now being used more widely by the likes of Google, Microsoft, and Apple as it better conveys how the actual authentication process works. In the past, two-step verification was used to describe processes that used the same authentication factors, while two-factor authentication described processes that involved different factors, such as entering a password on a website and receiving a numerical code on a mobile device. Today, the two terms are both used to describe authentication that involves a secondary factor that is different from the first. Authentication is a vital element of access control and data security because users can be assigned access rights and be authorized to perform certain actions only after successful authentication is performed. The ways in which someone can be authenticated fall into three categories based on what is known ...
Post a Comment
Read more

Black Swan Event

A black swan event is an incident that occurs randomly and unexpectedly and has wide-spread ramifications. The event is usually followed with reflection and a flawed rationalization that it was inevitable. The phrase illustrates the frailty of inductive reasoning and the danger of making sweeping generalizations from limited observations. The term came from the idea that if a man saw a thousand swans and they were all white, he might logically conclude that all swans are white. The flaw in his logic is that even when the premises are true, the conclusion can still be false. In other words, just because the man has never seen a black swan, it does not mean they do not exist. As Dutch explorers discovered in 1697, black swans are simply outliers -- rare birds, unknown to Europeans until Willem de Vlamingh and his crew visited Australia. Statistician Nassim Nicholas Taleb uses the phrase black swan as a metaphor for how humans deal with unpredictable events in his 2007...
Post a Comment
Read more